PORTFOLIO :: TRENDY TREATS V1.0

As the Head of Creative for Trendy Treats, I established an energetic visual brand identity that appealed to kids and created dozens of marketing assets to accomplish the company's mission to make the world a sweeter place.

MISSION FOCUS

Branding

DELIVERABLES

Brand Guidelines Deck

Food Packaging Design

Product Branding

Web Assets

Print Media

Custom Email Signatures

Trade Show Merch Design

Amazon Storefront Design

DATE

October 2023 – March 2025

BRANDING

I overhauled Trendy Treat's branding by establishing a logo and an electric-feeling visual identity that reflected their virality on TikTok and YouTube.

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PACKAGING DESIGN

I was tasked with updating all of their existing standing candy pouches with something that was modern, fun, and something cool for kids to pick up.

Trendy Treats released two original products during my tenure, for which I developed a unique personality for each candy that still alluded to their parent brand!

The world's first original freeze dried candy - Globos

Gummy Ghost - Sour Candy for Sweet People!

TRADE SHOW PRESENTATION

In 2024, we exhibited at the Sweets & Snacks expo and VidCon Anaheim. In preparation, I designed fully custom costumes for the team along with the booth, any pamphlets we were giving out, and all of the merch items.