PORTFOLIO :: SOUR MEDIA V1.0

I established 5 unique visual identities for Sour Media, a YouTube collective which gained over 3 billion views to date and have over 6 million subscribers total, and contributed heavily in their creative products.

MISSION FOCUS

Branding

DELIVERABLES

Visual Identity Design

Set Design

YouTube Thumbnails

DATE

October 2023 – March 2025

BRANDING

For Trendy Treats, I developed a cohesive visual guideline to unify their content's aesthetic. Additionally, I contributed a variety of creative assets, including truck wraps, set designs, and thumbnails.

YouTube Thumbnail Variations for Thumbnail Testing

Set Design & PreVis Renders for Production

Livestream set design renders

For this sponsored video, I created a digital twin of the warehouse’s various rooms to visualize and plan the two-month renovation. Collaborating closely with the video producer, I designed and rendered previs resources that became essential references for the build team throughout the production process.

And some silly side projects too!

BRANDING

Tune in to hear some sour stories that turned into sweet business with the Sour Hour Podcast with Mel & Zeus!

BRANDING

Be a menace to sweetness with Candy Bartender - making candy creations to overcome sweet challenges!

BRANDING

Meet the CEO of Sweetness - Trendy Zeus!

BRANDING

Lets Talk some Business with Trendy Mel!